The prizewinning projects are the ‘Movement for Quality of Life among our Elderly’ and the Diguan digital eco-system
The Aspid Gold was for the Corporate Social Responsibility (CSR) campaign entitled ‘Movement for Quality of Life among our Elderly’. This was a communication and public relations campaign promoted by Boehringer Ingelheim together with other leading entities, and which aims to improve the self-care of the elderly through social services involving accompanying, help or emotional support.
According to Albert Codony, Project Leader at Boehringer Ingelheim:
‘This campaign reinforces our commitment to society in general, especially to the elderly, and particularly to pharmacists, because their rôle in the promotion of health is fundamental.’
The Aspid Silver award was for the Diguan digital eco-system, in the category ‘Strategy in Digital Communication’. The aim of this project is to help adolescents to manage Type 1 diabetes, and to raise society’s awareness and acceptance of that disease. The Diguan eco-system, which facilitates interaction with the adolescent, is composed of a website, a videoblog, a YouTube channel and a serious game. The project was created by a multi-disciplinary team consisting of health professionals, scientific societies (SED and SEEP) and patients (FEDE), with support from Sanofi.
The person responsible for the project, Sanofi’s Íñigo Lana, emphasizes:
‘The importance of educational reinforcement and support for adolescents with Type 1 diabetes at the time of life at which the changes due to adolescence occur simultaneously with the need to accept the challenge and the responsibility involved in the self-care of diabetes.’
At this Aspid Prizegiving, Innuo reached 4th place in the list of prizewinners, out of a total of 58 agencies that presented 175 projects.
For Joan Asensio and Marta Rafel, respectively Managing Partner and General Manager of Innuo:
‘These campaigns are the result of brilliant teamwork, which begins with our clients, because they see and feel that we are real partners with whom they can share know-how and skills, both strategic and creative. They are the result of a great common effort, in which Client and Agency were one. We are very pleased that, thanks to our whole team, Innuo continues to be a reference among agencies.’
